Podcast (podcast_associations): Play in new window | Download (Duration: 2:03 — 2.8MB) | Embed

Subscribe Email | TuneIn | RSS

Welcome to The Turf Zone podcast. This episode spotlights Turfgrass Council of North Carolina member Devin McCaffrey.

Devin McCaffrey brings a straightforward philosophy to his work as Southeast Territory Manager for Performance Nutrition: help the land perform better while leaving it better than you found it. He works to deliver liquid and dry fertilizers, biostimulants, and a portfolio of plant health solutions spanning agriculture, turf, and ornamental markets.

One of the biggest challenges in his work is differentiation. “Showing people what sets us apart from other fertility companies” is something Devin thinks about daily. His answer to that challenge is relationship-driven and focuses on getting in the room with the right people.

“Being part of TCNC, and like organizations, aids in meeting like-minded professionals and navigating the industry,” he says.

Devin also wants the public to understand something about the people who work in turfgrass. “We do our best to not be careless with what we put into the environment. Most people in the industry are avid hunters, fishers, golfers, nature people, and we want what we enjoy to be loved by generations to come.”

That ethos aligns with one of the most encouraging shifts he’s seen in the industry over his career, “Less inputs to grass and a welcome response to natural and organic products, now that people understand them and see them work.”

His reason for joining TCNC reflects the same values — being part of an organization that works to teach turf professionals and the community about sustainable turfgrass management.

Away from work, Devin carries the discipline of a lifelong competitive swimmer. He swam at LSU. He also loves spending time with his beautiful family.

You have been listening to The Turf Zone Podcast. Follow The Turf Zone on X, Facebook and LinkedIn for all things turfgrass, featuring podcasts, magazines, events and more. Visit www.theturfzone.com for more.