By Kristina Kelly

When it comes to running a turfgrass business, your work is rooted in results. Healthy lawns, properly installed sod, and satisfied customers are the visible signs of success. And behind every vibrant blade of grass is a business owner making daily decisions that impact their bottom line. One of the most important? Pricing.

Setting the right price for your services can feel like trying to hit a moving target. Charge too little, and you’re leaving money on the table or risking your ability to sustain operations. Charge too much, and you might struggle to stay competitive in your market. Whether you’re a seasoned professional or new to the industry, understanding how to price your services for profit is key to long-term stability and growth.

Read the full article in the May / June 2025 issue of North Carolina Turfgrass – https://theturfzone.com/tcnc/?ascat=9&sub=issue&issue_id=9409&rti=true&rel=3